Holly Henderson

Holly Henderson is an enterprise business development and revenue leader with more than twenty years of experience building, scaling, and transforming businesses across media, telecommunications, and technology.
Holly has a consistent record of driving sustained revenue growth and market expansion, often navigating periods of industry consolidation, contraction, and rapid change.
Holly currently serves as Principal of Henderson Strategic Advisory, LLC, where she partners with organizations on strategic business development, market positioning, and sales excellence, helping leadership teams translate strategy into measurable growth outcomes.
Previously, as Senior Vice President of Sales & Business Development at NCTI, Holly led enterprise growth strategy for a fiber-optic training provider during a period of industry consolidation, building a high-value pipeline that exceeded targets by 10 percent. Working directly with the CEO, she repositioned the business, expanded its curriculum into new verticals, and forged strategic partnerships with organizations including the Fiber Broadband Association, the Competitive Carriers Association, and NTCA – The Rural Broadband Association. Holly also cultivated senior relationships across major broadband and telecommunications operators, strengthening the company’s standing throughout the industry.
Earlier in her career, Holly spent more than a decade at Hallmark Media in roles of increasing responsibility, culminating as Senior Vice President of Distribution. There, she was accountable for enterprise distribution strategy representing more than half of the organization’s team revenue, leading launches across linear, streaming, and emerging platforms. Holly led key account relationships with major North American video distribution partners and was instrumental in transforming a critical national renewal, expanding distribution agreements, and growing a relaunched streaming service to more than 1.5 million subscribers. She also created in-kind partnerships with major airlines and hospitality brands, extending content reach to tens of millions of
consumers.
Holly is known for translating market insight into executable growth strategy and for building trust-based relationships with C-suite executives and key partners. She brings a communications background, deep cross-sector expertise in media and telecommunications convergence, and a demonstrated ability to lead through complexity and change — qualities that have made her a trusted advisor to leadership teams and a mentor to emerging leaders throughout her career.
A resident of Long Beach for more than twenty years, Holly is deeply passionate about her community. Serving on the Board of Directors of the Long Beach Symphony allows her to bring together two of her greatest passions — community service and music — in support of an institution that enriches the cultural life of the city she calls home.